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By Basics : Timeless Danish Knitwear for Everyday Comfort
By Basics is a Danish knitwear brand rooted ethically and slowly. Designed in Europe and crafted using natural materials like merino wool, linen, and cotton, this collection brings together comfort, simplicity, and lasting quality. Basics is a Danish label known for creating knitwear and accessories that are minimalist, versatile, and made to last for years.
Ethical and Slow Fashion, Made to Order
By Basics manufactures its knitwear and accessories to order in Europe, ensuring there is no excess waste. This ethical approach reduces waste while supporting mindful production. Using mulesing-free merino wool and certified materials, each piece reflects the brand’s commitment to sustainability. By Basics believes that thinking slow is the future of fashion, offering ethical pieces that prioritize both people and the planet.
Minimalist Style Made with Natural Materials
The By Basics collection focuses on clean silhouettes and a wide colour palette—from classic white to rich seasonal tones—designed to match effortlessly. From soft sweaters and cardigans to long sleeves, T-shirts, and accessories, each piece is made for layering and everyday comfort. The minimalist aesthetic allows you to build a capsule wardrobe with timeless staples that transition seamlessly across seasons.
Shop By Basics Australia Collection
By Basics Australia is available through curated boutiques and independent brands rather than standalone stores. At Lana Berg, you can shop a carefully selected collection of By Basics pieces designed for comfort and longevity. Add your favourites to cart, check out with ease, and order essentials that redefine everyday knitwear with Scandinavian simplicity.
Let customers speak for us
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Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.