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Desigual: Barcelona Born Fashion That Dares to Be Different
Desigual was founded in Barcelona in 1984 by Thomas Meyer, beginning with the creation of a now-iconic jacket assembled from scraps of recycled denim, one of the fashion world's earliest examples of upcycling. From those bold beginnings, the brand has grown into a global fashion label present in more than 100 countries, with its "no es lo mismo" philosophy at the heart of every collection. In Spanish, Desigual means "unequal" or "uneven", and the brand lives up to its name in every single piece it designs. Desigual's motto, "La vida es chula" meaning "Life is cool," captures the spirit of a brand that believes fashion should be joyful, expressive and entirely your own.
Bold Prints, Patchwork and Personality — Desigual Clothing Designed in Barcelona
Desigual clothing is instantly recognised for its colourful aesthetic, unique artistic prints and signature patchwork technique, with collections embracing dopamine dressing through bold colours and mixed patterns designed to spark joy every day. The brand rejects minimalist conventions entirely, favouring maximalist aesthetics built on eclectic patterns, large-scale florals, graffiti-style art, asymmetric cuts and non-conformist silhouettes. Every piece is designed to add personality to your wardrobe and to celebrate individuality and self-expression in fashion. The brand collaborates with artists and designers, most famously with French designer Christian Lacroix since 2011, combining two creative visions defined by a shared love of colour and a refusal to blend in. From flowing dresses and fitted tops to embroidered jeans and blazers crafted using the brand's signature patchwork technique, every garment tells a story and invites the wearer to tell their own.
Lana Berg currently stocks a rich selection of Desigual clothing from the SS26 collection, all designed in Barcelona. The Desigual Fine Floral Texture Sweater brings a soft V-neck knit with a delicate floral print and pleated texture to the everyday wardrobe. The Desigual Striped Patch Blazer features the brand's signature patchwork technique in a relaxed fit, ideal for layering over casual outfits or completing a smart everyday look. For those who love denim with a creative twist, the Desigual Embroidered Jeans offer a balloon-style silhouette in 99% cotton with intricate embroidered details and decorative seams that make a genuine statement. The Desigual Churchill Long Sleeve Tee is a versatile everyday staple that can be worn alone or layered under a jacket to complete any look.
Desigual Bags, Footwear and Accessories That Complete Any Outfit
Beyond clothing, the Desigual collection extends to bags, footwear and accessories that bring the same spirit of personality and creativity to every corner of your wardrobe. Desigual bags are known for their unique, personality-filled designs, made from durable fabrics and high-quality materials with a strong focus on functional and stylish design. The Desigual Large Graffiti Bag is crafted in a denim-style fabric with a vibrant multicolor graffiti print, featuring braided side details, interchangeable handles, and interior pockets, made with Better Cotton for a sustainable edge. The Desigual Medium Denim Bag with Buckles offers a structured oval silhouette in dark denim with large decorative buckles and vintage-style topstitching, equally at home with casual and elevated outfits. For those who want maximum versatility, the Desigual Detachable Two-Tone Bag features detachable components that give you three bags in one, designed in Barcelona and made with recycled content for a contemporary, sustainable finish. The Desigual Raffia Shoulder Bag rounds out the accessories collection with a lightweight, neutral textured style perfect for everyday wear.
Shop Desigual Australia at Lana Berg: Official Authorised Stockist
Lana Berg is an authorised official Desigual stockist in Australia, sourcing every piece directly from the brand. Browse the full Desigual collection online, filter by size from XS to XL, explore the wider bags and accessories collections, and find current sale items to complete your wardrobe at a great price. Add your favourite Desigual pieces to your cart with free shipping on orders over $180. Desigual fashion is designed for women who wear their personality; shop it today at Lana Berg and discover what makes every day a little less lo mismo.
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Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
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- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.