Once Was

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      Check out Lana Berg’s OnceWas collection, beautiful timeless pieces that bring out the best of Melbourne style. We've stocked the most flattering designs from OnceWas, a brand known for its gorgeous fabrics and attention to details e.g the Once Was Wisteria Alba Bahia Stretch Blazer, Once Was Swanson Sand Embroidered Jacket, and more!

      New Arrival at OnceWas

      New or old, OnceWas has got you covered. Soft lovely linen fabric colour and a palette that includes the gorgeous pale blue grey. These pieces fit in anywhere.

      OnceWas is a Melbourne based womenswear brand designed by Belinda Glynn, whose vision is to design unique investment pieces for women seeking effortless and stylish clothing with transitional wear-ability and versatility.

      Underpinned by a signature aesthetic, OnceWas collections feature exclusive prints and luxurious leathers and fabrics that have an emphasis on natural fibers. Upholding the quality and wear-ability our loyal customers have come to expect.

      Details

      OnceWas has beautifully crafted details e.g zipper collar and cuffs are perfectly finished. Their craftsmanship is top notch, so jackets with a zipper collar and cuffs not only look great but work well. OnceWas pieces are super versatile – from casual day to evening wear, depending on shoes etc.

      Luxe Fabrics and Fit

      One of the best things about OnceWas is the fit. Made from the most fit and softest leather and premium fabrics, these pieces feel as good as they look. Whether it’s a leather jacket or a flowy dress, the fit is designed to flatter and you’ll get many compliments when wearing. One look and touch and you’ll notice the fur feels very luxe and the fabric’s quality.

      For Every Occasion

      For a piece that’s flattering for many body types OnceWas has timeless designs that never go out of style. Their dresses and jackets are statement making but versatile. Pair with the right shoes and accessories and you’ll have a full look that’s easy and chic.

      Timeless Style That Turns Heads

      Beautiful stylish timeless design— every piece by OnceWas is meant to last, so you have wardrobe staples that won’t fade from fashion. You'll look great in every profile picture, work meeting, wedding, and all other events and affairs! From Melbourne streets to dinner events OnceWas is a wardrobe must have, for profile pictures and everyday life.

      Book a FREE Styling Consult

      Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.