Loobie’s Story Sale: Shop the Much Loved Collection at Lana Berg
Loobie’s Story is a contemporary women’s fashion brand from New Zealand, known for vibrant prints and feminine silhouettes. It is a collection that lets you tell your own unique and ever-changing story. A merging of urban essentials with a hint of the exotic, it is a story about a love for life and a life well lived. Each seasonal collection is inspired by a beautiful location the design team has visited, aspires to visit or can imagine, with prints drawing on different cultures and landscapes from the Sahara to the Amalfi Coast. After more than a decade, the designers behind Loobie’s Story are retiring, and Spring 2026 is the label’s final collection. Final collection sales happen as a brand winds down, so this loobies story sale is a chance to own a much loved piece before it is gone for good.
Designed for the Woman Who Is Not Afraid to Stand Out
For years, the design team has created each garment for a woman who is not afraid to buck the trends or stand out in a room full of black. The label has used indigo instead of black from the very beginning. Loobie’s Story offers uplifting, feminine clothing that moves easily from day to night, with beautiful prints and joyful colour that celebrate individuality. Natural fabrics including cotton, silk blends and linen sit at the heart of each collection. The La Boheme collection adds crochet, lace and smocking in a palette of indigo, ecru and vibrant fuchsia, with white and soft neutrals for balance. If you are fascinated by print and colour, the unique offerings across dresses, shirts, skirts, pants and outerwear are worth a close look.
Quick view the Loobie’s Story Blaire Pant, a customer favourite in soft chambray with a flattering cut and beautiful drape. Browse the Harlo Midi Dress in indigo and the Sloane Skirt in the Loobie’s Story collection, or explore the Vana Pant in pants. For layering, the Inez Jacket in indigo and the Aspen Jacket in winter white are in coats and jackets.
How Loobie’s Story Sales Work Across Australian Stockists
Current and past collections frequently go on markdown through authorised stockists. Markdown details vary by retailer because each independent boutique manages its own stock, so sales can differ depending on location and stock distribution. Major inventory markdowns also tend to happen at the transition of fashion seasons, which is why the final Loobie’s Story pieces are worth acting on early.
Visit Lana Berg and Shop the Loobies Story Sale
Lana Berg is proud to be one of the authorised Loobies Story stockists in Australia. Visit the sale for reduced price styles, browse the dresses range, and join the VIP list for 10% off every purchase. Free express shipping applies to orders over $180. If there is a print or colour you love, add it to your cart now.
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Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.