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Loobie’s Story: Urban Essentials with a Hint of the Exotic
Loobie’s Story is more than a collection. It’s an ever-changing story about a love for life, style, and individuality. Designed in New Zealand, Loobie’s Story blends urban essentials with a hint of the exotic, creating pieces that feel effortless yet distinctive. Each design reflects a life well lived and a story worth telling.
A Collection That Lets You Tell Your Own Unique Story
At the heart of Loobie’s Story is the merging of urban essentials and exotic influences. From beautifully crafted dresses to versatile everyday pieces, this collection lets you stand out while staying true to your own style. Every Loobie’s Story piece is unique and ever-changing, just like life itself. It’s fashion that lets you tell your own unique story through thoughtful design and detail.
Shop the collection:
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Dresses for events and weekends
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Tops, pants, knitwear, and elevated staples
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Selected styles on sale
Designed in New Zealand, Loved in Australia
With a strong design identity rooted in New Zealand, Loobie’s Story is proudly loved across Australia. The collection brings together modern silhouettes, subtle hints of the exotic, and wearable elegance. Whether you’re drawn to statement dresses or refined essentials with a hint of something unexpected, this collection delivers style with meaning.
Explore the Loobie’s Story Collection
Visit LanaBerg to explore our Loobie’s Story collection. Discover pieces that celebrate love, life, and individuality. With selected styles on sale, now is the perfect time to find designs that let you express who you are. This is Loobie’s Story — exotic, urban, and uniquely yours.
Frequently Asked Questions
Absolutely, we proudly offer Australia-wide shipping to every state and territory. We ensure reliable delivery to all metro and regional areas, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are typically processed and dispatched within 1 business day via trusted national carriers (e.g., Australia Post, StarTrack).
- Free Express Shipping applies automatically to all orders over $180.
- Express Delivery: 2–4 business days (after dispatch).
- Standard Delivery: 4–8 business days (after dispatch).
We prioritise a perfect fit through detailed, transparent sizing resources. Every product page features a few key fit notes. These notes detail how the fabric sits (e.g., runs true-to-size, oversized, or has a specific stretch profile). Still unsure? Our in-house styling experts are available via Live Chat or email to provide personalised, body-type-specific sizing advice based on our deep product knowledge.
We want you to love your purchase. If it’s not right, we aim for a hassle-free return process. We accept returns for a full refund or exchange on all full-price items, provided they are in original, unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Joining our VIP list is the fastest way to maximise your shopping experience. As a valued VIP member, you instantly receive 10% off every purchase—no minimum spend required. Beyond daily savings, all VIP orders exceeding $180 automatically qualify for free express shipping at checkout. We also send exclusive offers and early access to new collection drops and major sales.
We’ve been styling women for many many years. So, we know that you want your styling investment to last. To maintain the fabric integrity, colour, and shape of your garment, we strongly recommend a cold machine wash on a delicate cycle using mild, eco-friendly detergent. Avoid tumble drying; always air-dry in the shade. Always refer to the specific care label attached to your item for material-specific instructions.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.