Loobie’s Story: A Style Success Story from New Zealand
Loobie's Story is a changing story of passion, resilience, and creativity. Launched in 2009 during the global financial crisis, this loobies story began as a bold step by its design team to create something meaningful. Designed in New Zealand, the brand reflects a story about a love for life, travel, and different cultures, making every collection an ever-changing story.
Urban Essentials with a Hint of the Exotic
At the heart of Loobie's story is the merging of urban essentials with a hint of the exotic. Each collection that lets you tell your own unique style is inspired by beautiful locations around the world. With flowing garments, statement skirts, refined outerwear, and thoughtful accessories, every piece blends opulence with ease. It’s exotic, it’s a story of a woman who is not afraid to stand out and wear something truly unique.
Designed for a Life Well Lived
This Loobie's story collection celebrates a life well lived—crafted for the modern woman who loves fashion, cultures, and self-expression. From season to season, the unique and ever changing designs allow you to mix, layer, and imagine new looks. Whether you visit new places or simply step into a room, these pieces let you tell your own journey through style.
Explore the Collection
Discover unique offerings at Lana Berg and continue your own story. From bold prints to timeless silhouettes, find pieces that aspire to elevate your wardrobe—because every story deserves to be beautifully worn.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Absolutely, we proudly offer Australia-wide shipping to every state and territory. We ensure reliable delivery to all metro and regional areas, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are typically processed and dispatched within 1 business day via trusted national carriers (e.g., Australia Post, StarTrack).
- Free Express Shipping applies automatically to all orders over $180.
- Express Delivery: 2–4 business days (after dispatch).
- Standard Delivery: 4–8 business days (after dispatch).
We prioritise a perfect fit through detailed, transparent sizing resources. Every product page features a few key fit notes. These notes detail how the fabric sits (e.g., runs true-to-size, oversized, or has a specific stretch profile). Still unsure? Our in-house styling experts are available via Live Chat or email to provide personalised, body-type-specific sizing advice based on our deep product knowledge.
We want you to love your purchase. If it’s not right, we aim for a hassle-free return process. We accept returns for a full refund or exchange on all full-price items, provided they are in original, unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Joining our VIP list is the fastest way to maximise your shopping experience. As a valued VIP member, you instantly receive 10% off every purchase—no minimum spend required. Beyond daily savings, all VIP orders exceeding $180 automatically qualify for free express shipping at checkout. We also send exclusive offers and early access to new collection drops and major sales.
We’ve been styling women for many many years. So, we know that you want your styling investment to last. To maintain the fabric integrity, colour, and shape of your garment, we strongly recommend a cold machine wash on a delicate cycle using mild, eco-friendly detergent. Avoid tumble drying; always air-dry in the shade. Always refer to the specific care label attached to your item for material-specific instructions.