Mela Purdie: Australian-Made Clothing for Women Who Want It All
Mela Purdie is an Australian fashion designer who launched her namesake label in 2001 with a single roll of stretch jersey and a vision to create timeless, wearable pieces. Her early career included design leadership at Carla Zampatti, and she is now regarded as a pioneer in elevated essentials for modern Australian women. Proudly designed and made in Australia, Mela Purdie clothing is built for the woman on the go — one who wants relaxed, elegant, luxurious clothing that simplifies life without ever sacrificing style. The brand's design ethos centres on simplicity, quality and enduring fashion, with each piece crafted to deliver an ideal balance of chic sophistication and comfort whether you are setting out across the globe or navigating everyday life in Melbourne, Sydney or beyond.
Crease Resistant, Travel Ready, Effortlessly Stylish
What sets Mela Purdie apart is her unwavering commitment to technical fabric innovation. Mela Purdie garments are crafted in warm, comfortable technical fabrics, offering polished silhouettes with versatility and durability across every season. Her signature fabrics — including the classic Matte Jersey, Powder Knit, European Corded Broderie Lace and exclusive French stretch cotton Microprene — are lightweight, crease-resistant and retain their shape wash after wash, making every piece an ideal suitcase companion and everyday staple in equal measure. Weekends
The Mela Purdie Broderie Jacket, crafted in delicate European corded lace with a lightly lined body, is transeasonal and perfectly suited to any occasion — exactly the kind of investment piece the Mela Purdie woman returns to season after season. The Mela Purdie Fezz Top is crafted in the classic Powder Knit with a structured tab at the centre front, a stand collar and a delicate front slit for refined, effortless style. The Mela Purdie Elbow Flared Top is a customer favourite — cleverly designed to flatter the tummy with a flattering flared hem. The Mela Purdie Ruffle Resort Top brings relaxed resort elegance to everyday dressing, while the Mela Purdie Pea Jacket in black offers a smart, structured layering option for cooler days. For bottoms, the signature wide-leg Pace Pant with its elasticated waist and generous silhouette transitions seamlessly from work to weekend, and the Zip Cargo Pant brings practical utility to polished tailored comfort.
Shop Mela Purdie in Melbourne and Australia-wide at Lana Berg
Lana Berg at 346 Clarendon Street, South Melbourne is one of the authorised Mela Purdie stockists in Melbourne, and ships Mela Purdie clothing Australia-wide with free express shipping on all orders over $180. Whether you are searching for Mela Purdie dresses, Mela Purdie tops, Mela Purdie pants or a beautifully crafted Mela Purdie jacket, our in-house styling team is on hand to help you find the perfect fit. Browse the full Mela Purdie Australia collection online, explore the wider dresses collection and pants collection for complementary styles, and visit the sale for reduced-price Mela Purdie pieces while stock lasts. Join the Lana Berg VIP mailing list for 10% off your first order and be the first to know when new Mela Purdie arrivals land.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.