By Basics: Ethical Comfort, Scandinavian Soul
Discover the art of slow fashion with By Basics, a Danish knitwear brand that blends timeless style with eco-conscious values. Proudly produced in Europe, each piece is designed in Denmark and crafted in Poland, focusing on comfort, sustainability, and individuality.
Soft, Sustainable, and So You
By Basics offers elevated wardrobe staples made from natural materials like merino wool, bamboo, and cotton. Their popular By Basics Merino Wool range is mulesing free and gentle on sheep, offering supreme softness without the use of harmful chemicals. Every item reflects a dedication to ethical and slow fashion, encouraging mindful shopping and helping to reduce waste.
Timeless Knitwear, Unique Details
From cozy knitwear to essential accessories, By Basics pieces are known for their unique raw edges and minimalist charm. Designed to last beyond trends, they offer a clean, relaxed silhouette that feels modern yet enduring. Their process allows for small-batch production, made to order—minimizing overproduction and enabling you to choose pieces you’ll wear and reuse for years to come.
Wear What Matters
At Lana Berg, we’re proud to stock By Basics—a brand committed to quality, ethics, and sustainability. Whether you’re dressing for comfort in wool or layering essentials made to last, these garments are crafted to support both you and the planet.
Shop consciously with By Basics—where Scandinavian style meets ethical intention.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.