By Basics

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      By Basics: Danish Knitwear Brand Crafted for the Conscious Woman

      By Basics is a Danish knitwear brand built on a simple but powerful belief: that the clothes closest to your skin should be made with the greatest care. Designed in Denmark and crafted in Europe from high-quality natural materials including organic cotton, merino wool and linen, every By Basics garment is produced according to made-to-order principles, creating beautiful pieces without unnecessary waste and without compromising on quality. The By Basics brand promotes slow fashion and ethical production practices, designing pieces that transcend fashion trends and stay relevant season after season, year after year. For women who want a wardrobe built on quality, softness and a kind approach to the planet, By Basics is the go-to choice.

      Organic Cotton, Linen and Merino Wool Basics for Every Wardrobe

      The By Basics collection covers the full range of essential garments a modern woman needs, from relaxed tops and soft knitwear to beautifully draped skirts, dresses and jackets. Each piece is hand-cut in their sewing studio in Europe, meaning subtle natural variations in colour, neckline and finish make every garment unique and personal to the woman who wears it. By Basics clothing is OEKO-TEX certified, ensuring no harmful chemicals are used in production, making each item as gentle on the skin as it is on the land.

      At Lana Berg, you will find a carefully curated range of By Basics clothing, including the By Basics A Line Dress in Black, a timeless 100% mulesing-free merino wool piece with a minimalist Scandinavian silhouette that works as a perfect foundation item across every season. The By Basics Linen Dress in Mole is crafted from 100% premium linen, offering breathable luxury with a naturally textured finish and an effortless long length that feels light, relaxed and ideal for warm weather. For relaxed layering, the By Basics Swagger Jacket in Coffee and the By Basics Merino Blazer in Raven are beautifully made outerwear pieces that add structure and warmth without adding bulk. The By Basics Wide Merino Skirt in Coffee is an easy-to-wear customer favourite, combining a relaxed fit with the natural softness of mulesing-free merino wool, while the By Basics Bubble Cardigan in Black and the By Basics Bubble Skirt in Blue bring the brand's signature bubbled knit texture to everyday dressing. For cold weather accessories, the By Basics Wool Mushroom Hat, By Basics Merino Beanie and By Basics Merino Bubble Wool Scarf complete a cosy, considered look from head to toe.

      Shop By Basics Australia at Lana Berg: Proud Authorised Stockists

      Lana Berg is proud to be one of the authorised By Basics stockists in Australia, bringing this celebrated Danish knitwear brand to women in Sydney, Melbourne, Adelaide, Brisbane, Perth and beyond with online delivery and free express shipping on orders over $180. Browse the full By Basics collection online, explore complementary tops, shirts and dresses from our wider range, and add your favourite By Basics piece to your cart today. Check back regularly as new By Basics stock arrives throughout the season, and choose quality pieces that will stay in your wardrobe and bring you joy for years to come. Join the Lana Berg VIP mailing list to receive 10% off your first order and be the first to know when new By Basics clothing arrives.

      Book a FREE Styling Consult

      Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.

      Meet Your Stylist

      Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.

      Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.

      Frequently Asked Questions

      Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.

      • Free Express Shipping on all orders over $180
      • Express Delivery: 2–4 business days after dispatch
      • Standard Delivery: 4–8 business days after dispatch

      We also ship internationally. International rates and times are calculated at checkout.

      Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.

      • Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
      • Saturday: 10:00 AM – 4:00 PM
      • Sunday & Monday: Closed

      Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.

      Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.

      We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.

      We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.

      For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.

      Join via the email signup form at the bottom of any page or at checkout. VIP members receive:

      • 10% off every purchase, no minimum spend
      • Free Express Shipping on orders over $180
      • Early access to new collections and sales

      We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.

      We've been styling Australian women for over 20 years and we want your investment pieces to last.