By Basics

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      By Basics: Danish Slow Fashion Crafted from Natural Fibres — Shop at Lana Berg

      By Basics is a Danish knitwear brand rooted in ethics, slow fashion and the enduring beauty of natural fibres. Designed and knitted in Denmark and finished at By Basics' own sewing studio in Poland, every piece in the By Basics clothing collection is produced according to made-to-order principles to avoid stock and waste. Thinking slowly is not a trend for By Basics; it is the entire foundation. By Basics clothing uses only high-quality natural materials including organic cotton, linen and mulesing-free merino wool sourced from free-roaming sheep. Each garment is hand-cut, meaning every piece is truly one of a kind, with subtle variations in size, surface and colour that reflect the authentic, artisanal character of the brand.

      By Basics Clothing: Scandinavian Simplicity, Natural Quality, Timeless Style

      By Basics Australia clothing is celebrated for its clean Scandinavian aesthetic, effortless silhouettes and exceptional attention to fibre quality and ethical production. Every piece is OEKO-TEX certified, ensuring no harmful chemicals or allergenic dyes are used in production, a commitment that makes By Basics clothing as kind to the skin as it is to the planet.

      The By Basics Bubble Wool Tunic is one of the brand's most distinctive pieces, part of the innovative Bubble Wool series, a softly bubbled knitting technique that gives each garment its own unique texture and a beautifully personal touch. Crafted from 100% mulesing-free merino wool, it features an oversized loose fit with an elegant neckline, drop shoulder design and 3/4 length sleeves, making it as versatile as it is beautiful. The By Basics Raw Edge Tee brings the same mulesing-free merino wool to a wide, relaxed tee silhouette with hand-cut raw finishes on the sleeves, hem and neckline. Temperature-regulating, soft, non-itchy and largely self-cleaning, it is a wardrobe favourite for everyday wear. For those drawn to a cleaner, more classic line, the By Basics Boat Neck Top in OEKO-TEX certified organic cotton delivers effortless Scandinavian simplicity through a round neckline, 3/4 sleeves and wide hems that create a beautiful drape and consistently flattering fit. The relaxed By Basics Loose Top with Pocket in soft organic cotton is the perfect minimalist layering piece, while the By Basics Merino Top with Slits featuring wide stripes, a high draped neckline and deep side slits brings fluid movement and a modern sculptural edge to the collection.

      For a genuinely elegant everyday dress, the By Basics Dress with Pleats in 100% OEKO-TEX certified merino wool offers gentle pleated movement, good elasticity and a flattering easy silhouette with raw edge detailing, available in both black and mid blue for effortless seasonal dressing.

      Shop By Basics Australia at Lana Berg: Trusted By Basics Stockists

      Lana Berg is proud to be one of the authorised By Basics stockists in Australia, bringing this celebrated Danish slow fashion brand to women across the country with online delivery to Sydney, Melbourne, Perth, Brisbane, Adelaide and beyond. Browse the full By Basics collection online, explore complementary tops, shirts and dresses from our wider range, and add your favourite By Basics piece to your cart with free express shipping on all orders over $180. New By Basics clothing arrives regularly, so check back often to discover the latest additions to this exceptional Danish collection.

      Book a FREE Styling Consult

      Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.

      Meet Your Stylist

      Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.

      Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.

      Frequently Asked Questions

      Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.

      • Free Express Shipping on all orders over $180
      • Express Delivery: 2–4 business days after dispatch
      • Standard Delivery: 4–8 business days after dispatch

      We also ship internationally. International rates and times are calculated at checkout.

      Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.

      • Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
      • Saturday: 10:00 AM – 4:00 PM
      • Sunday & Monday: Closed

      Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.

      Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.

      We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.

      We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.

      For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.

      Join via the email signup form at the bottom of any page or at checkout. VIP members receive:

      • 10% off every purchase, no minimum spend
      • Free Express Shipping on orders over $180
      • Early access to new collections and sales

      We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.

      We've been styling Australian women for over 20 years and we want your investment pieces to last.