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Lana opened the South Melbourne boutique in 2003 after spending years watching women struggle to find clothes that actually fit in the change room, sizing, and the way European and Australian labels run completely differently from each other.

She trained in colour analysis, which means she can look at your colouring and tell you which pieces will work before you try anything on. That saves time and it saves money.

Lana has been dressing Melbourne women for over twenty years, long enough that a lot of their customers have been coming back since the start.

What Our Customers Have to Say

★★★★★

Love love love this store. Lana and Karen are phenomenal at choosing the right outfit for me every time.... Thanks for making me look and feel beautiful. Highly recommend this store no matter what the occasion.

Mary S.
★★★★★

I have been buying clothes here for years. Excellent service and their sales are great!

V M
★★★★★

Lana Berg is the only place to shop. I love their high touch customer service. They know what garments suit my personality and body time... Every time I walk in there, I feel like I am going to a family member's house.

Vanessa H.
★★★★★

Amazing girls and divine clothes ! Lana and Karen will go out of the way to assist you right down to dropping item off on their way home if in the area. Unfaltering advice with a lovely smile.

Michele F.
★★★★★

I just wanted to let you know that I received my lace blouse and it is a perfect fit and I loooove it. thank you for packing my blouse so beautifully too. The care that has gone into the packing is unbelievable.

Sarah T.
★★★★★

I love this store so much. I am always looking for fabulous pieces in 16/18 and this store never disappoints. Lana and Karen are honest and fun and very helpful. They know how to style me and make me look my best. Recommended!!

Mel W.

Visit Us In-store!

Address: 346 Clarendon Street, South Melbourne, VIC 3205

Phone: +61 3 9690 8702

Opening hours:

TUE - FRI: 10:00AM - 4:30PM (4:30PM - 5:30 PM by appointment only)

SAT: 10:00AM - 4:00PM

SUN & MON: Closed

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