Mela Purdie: Australian Made Wardrobe Essentials for Effortless Style
Proudly Australian-made since 1999, Mela Purdie was founded in Sydney with a collection of just six matte jersey styles designed to serve the discerning traveller. With a long-standing history in the Australian fashion industry and four Australian Fashion of the Year awards to its name, the brand's core values remain unchanged: delivering classic, versatile pieces that transcend time and trend to form the basis of the modern woman's wardrobe. Mela Purdie is proudly Australian-made, supporting local production and independent retailers across Australia, New Zealand, and globally.
Premium Fabrics That Move with the Body
At the heart of Mela Purdie's design ethos is the belief that fashion should simplify, not complicate — each piece is crafted to be a wardrobe staple, luxurious yet functional, timeless yet versatile. The brand uses only premium, easy-care fabrics to deliver exceptional garments that are as practical as they are luxurious. Highly technical signature fabrications are easy care, rapid dry, breathable, and crush resistant — designed to glide over the skin, maintain their shape season after season, and feel next to nothing when packed into a suitcase. From the fluid Maxi Pace Pants crafted in Mela Purdie's signature Maché fabrication, to the relaxed Elbow Flared Top and the classic Wedge Shell Top in heritage Matte Jersey, every piece is designed to move with the body and suit a fast-paced modern lifestyle. With 90 to 95% of collections produced locally, Mela Purdie supports ethical Australian manufacturing at every stage.
Shop the Mela Purdie Collection at Lana Berg
Lana Berg is a proud and authorised Mela Purdie stockist, offering a curated range of Mela Purdie dresses, Mela Purdie tops, pants, skirts and jackets — including statement pieces like the Broderie Jacket and the structured Pea Jacket. Browse the full Mela Purdie collection online, find wardrobe essentials across a range of sizes, or check the sale for reduced sale price offers on selected styles. Shop with confidence and enjoy Australia-wide delivery with free express shipping on orders over $180.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.