Mela Purdie: Effortless Style for the Modern Woman
Where Chic Meets Ease and Luxurious Relaxation
There are very few brands out there that retain their timelessness while catering to the changing needs of modern women in a world of fleeting trends that make up today's fashion.
One of the most iconic Australian labels, Mela Purdie stands as an iconic Australian fashion label dedicated to embracing the spirit of effortless style. At the heart of Mela Purdie' collection lies the blend of sophistication, ease, and luxurious relaxation to create a fashion experience that really speaks to women today.
Redefined Fashion for Effortless Living
Mela Purdie's signature lies in refined styling and innovative technical fabrications, simplifying the art of dressing. Mela Purdie redefines fashion by cutting out all the fluff and really zeroing in on clothes that make both style and practicality possible. The brand takes the effort out of fashion, acknowledging that travel destination dressing is an integral part of modern women's lives.
A Global Vision for the Woman on the Go
Since its inception way back in 2001, the Mela Purdie label has been meticulously crafted for the global traveler and the woman who never stops. It always have been embodying strong commitment towards the spirit of a woman constantly on the move, seeking a style that effortlessly adapts to her dynamic lifestyle.
This dedication to creating effortlessly adaptable styles goes hand in hand with the brand’s deep connection to its Australian roots through supporting local producers. With 90-95% of each collection locally produced, Mela Purdie continuously ensures that every piece is authentically luxurious and long-lasting.
Embrace Effortless Style with Mela Purdie
Discover Mela Purdie and immerse yourself in a fashion that effortlessly marries chic aesthetics with the comfort and ease demanded by the modern woman. Experience a brand that celebrates the art of dressing without the fuss.
From day-to-night styles, glide and shop effortlessly in Mela Purdie, your go-to destination for chic and versatile fashion that's as timeless as it is refined.
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Let customers speak for us
Fantastic Sandals
Great white sandals. Very comfortable and stylish.
Deb Macdonald
Alfie & Evie BOLTON leather sport Sandals
Love this shirt
The buttons are exquisite
Cotton boule fabric amazing
Quality of the seams exceptional
kara osborne
Circular by Maud Dainty Trinkets Cotton Voile Shirt
Fabulous!
Fab fit and flow, drapes dreamily and the print is perfect. Material is soft snd allows this skirt to move with you. Exact sizing, and ankle length. (I’m on 161cm). Will be back to buy more!
Chhaya Cignarella
Miss Goodlife Love Good Vibes Maxi skirt
Rizz Jacket
So so glad I decided on this jacket. I absolutely love it. MA Dainty are masters at creating pieces that are like wearable art.
This jacket is pieced together so beautifully that each of the different fabrics stand out. It fits perfectly. Great addition.
Gabrielle Silvers
M.A.Dainty Splice Jacket
This is absolutely beautiful so soft and the sizing it true to size.
Thanks for the amazing service very helpful x
Jo French
M.A.Dainty Beaver oversized Jumper
Quality Australian Wool Dress
A warm and beautiful quality wool/cashmere dress with pretty detail on puff sleeves to enhance the glamour of the garment and not dominate it. I have previously bought a classic colour in the design and was so impressed I thought I would dabble with the splash of colour and so glad I did! Highly recommend this company. Fast and efficient delivery and communication from Lanaberg.
Patricia Carlisle
Bridge & Lord Puff Sleeve Longline Dress
Mela Purdie Elbow Flared Top VERY HAPPY…
…with service. Processed efficiently, arrived quickly. Clever designed top that hides tummy.
Annette Wiltshire
Mela Purdie Elbow Flared Top
Monari Knit
Monari is a wonderful brand. Excellent quality and I always get compliments when I wear their label.
Julie Wardle
Monari Camo rhinestones Jumper
Excellent top
This is a beautiful blouse , the colours and fabric are outstanding, I have had many compliments on it already .
Pairs nicely with jeans are dressed up with black panda jacket.
Julie Murphy
Curate ON YOUR TEAM Top
Pretty Ponte Pants with a splash of leather
Chic & Divine ! Dress them up or dress them down … you cannot go wrong with this pair of pants in your wardrobe ❤️
MICHELE Franco
Verge Aspire Pants
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.