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Lana Berg, our visionary founder, possesses a fervent love
for fashion and is committed to ensuring every woman has the chance to showcase
their individuality and embrace a sense of fabulousness. Thus, in 2003, Lana
established a boutique in South Melbourne, dedicated to empowering women of
diverse body types to adorn themselves with elegance, exuding confidence, and
radiance. Swiftly amassing a devoted following, Lana Berg evolved into a
premier destination, offering a comprehensive fashion haven for all your needs.

What Our Customers Have to Say

★★★★★

Amazing girls and divine clothes ! Lana and Karen will go out of the way to assist you right down to dropping item off on their way home if in the area. Unfaltering advice with a lovely smile.

Michele F.
★★★★★

Love love love this store. Lana and Karen are phenomenal at choosing the right outfit for me every time.... Thanks for making me look and feel beautiful. Highly recommend this store no matter what the occasion.

Mary S.
★★★★★

I just wanted to let you know that I received my lace blouse and it is a perfect fit and I loooove it. thank you for packing my blouse so beautifully too. The care that has gone into the packing is unbelievable.

Sarah T.
★★★★★

I have been buying clothes here for years. Excellent service and their sales are great!

V M
★★★★★

Lana Berg is the only place to shop. I love their high touch customer service. They know what garments suit my personality and body time... Every time I walk in there, I feel like I am going to a family member's house.

Vanessa H.
★★★★★

I love this store so much. I am always looking for fabulous pieces in 16/18 and this store never disappoints. Lana and Karen are honest and fun and very helpful. They know how to style me and make me look my best. Recommended!!

Mel W.

Visit Us In-store!

Address: 346 Clarendon Street, South Melbourne, VIC 3205

Phone: +61 3 9690 8702

Opening hours:

TUE - FRI: 10:00AM - 4:30PM (4:30PM - 5:30 PM by appointment only)

SAT: 10:00AM - 4:00PM

SUN & MON: Closed

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