10 products
New London Jeans: The Perfect Fit for Women Who Love London
New London Jeans — live amongst the stars. New London Jeans, the perfect fit for you and your lifestyle. With their iconic styles, wear your denim clean or cult. Loved by women across Australia and widely distributed through independent fashion boutiques from New South Wales to South Australia, New London Jeans has earned a reputation as one of the most flattering and versatile denim labels available. Each pair of New London Jeans is created to offer both style and function, with designs that move with you and materials that celebrate comfort — whether you are stepping out for coffee or dressing up for a night out.
London Fits for Every Figure — Skinny, Straight, Flare and Wide Leg
The New London Jeans collection covers every fit a woman could want. From the sleek London fits of the skinny and slim styles through to relaxed wide leg and loose leg crops, every pair is designed with both life and style in mind. The New London Jeans Olympia Flare is a standout — a mid-rise, mid-flare pull-on style in four-way stretch denim that offers unbeatable comfort and a flattering silhouette for all-day wear. London jeans are designed to flatter in all the right places, ensuring every woman feels confident and stylish. Whether you prefer your denim clean and classic or with a cult edge, there is a New London style that fits your life.
Shop New London Jeans at Lana Berg — Trusted New London Jeans Stockists Australia
Lana Berg is proud to be one of the trusted New London Jeans stockists in Australia, offering a curated selection of London jeans styles online with delivery across the country. Browse the full New London Jeans collection to discover the latest fits and washes, explore the wider denim collection for more options, and add your favourites to cart. Subscribe to the Lana Berg VIP mailing list for 10% off your first order and be the first to know when New London arrivals land in store. The perfect fit is waiting — shop New London now.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.