Madly Sweetly

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      Madly Sweetly: Bright, Colourful Fashion for Every Feminine Wardrobe

      Madly Sweetly is a contemporary New Zealand-designed women’s wear brand with a clear and joyful mission: to create bright, colourful and feminine clothing that keeps the mind feeling free and the wardrobe feeling fresh. Every piece in the Madly Sweetly collection is crafted with a love for vibrant colour, functional design and feminine detail, making it one of the most distinctive and beloved labels available through independent boutiques across Australia. Madly Sweetly products are distributed across Australia through a carefully selected network of independent boutiques and online retailers, bringing the brand’s signature energy to women in every state and territory.

      Functional, Feminine and Built for Real Life

      What sets Madly Sweetly apart is its ability to combine genuine functionality with a bright and feminine aesthetic. Pieces are designed to move beautifully, layer intelligently and transition effortlessly from casual days to more polished occasions, all without sacrificing the colourful spirit that defines the brand.

      The Madly Sweetly Cadence Blazer is a standout example of this philosophy in action. Crafted from a linen and cotton blend in chalk, ice blue and navy, this classic tailored blazer features contrast herringbone tape along the collar, sleeve panels and seams, adding a refined, modern edge to a timeless silhouette. Pair it with the matching Madly Sweetly Cadence Pant for a coordinated set that takes you from workday to weekend with ease. For a go-to everyday layer, the Madly Sweetly Mixed Media Top blends soft cotton jersey with contrasting cotton poplin in a relaxed, flattering fit with adjustable button-up cuffs and forward-angled side seams that create a modern, sculpted shape. The Madly Sweetly Cavalry Jacket brings sporty tailoring and utility-inspired detail to the collection in a bomber-style silhouette, fully lined for comfort and available in black and khaki. For effortless summer layering, the Madly Sweetly Veil Jacket is a lightweight cropped layer in Tencel, linen and nylon, designed for warm-weather dressing over dresses and sleeveless tops. And for a true linen wardrobe essential, the Madly Sweetly Interval Shirt Dress in 100% linen offers relaxed tailoring with a collared neckline, stitched-down pockets and a tailed hem that transitions beautifully from the office to the weekend. When cooler days call for something snug and textural, the Madly Sweetly Fireside Cardigan in an ethically sourced lambswool blend is the perfect answer, featuring contrast whipstitch detailing and a relaxed silhouette designed for elevated casual dressing.

      Shop Madly Sweetly at Lana Berg: Trusted Madly Sweetly Stockists Australia

      Lana Berg is proud to be one of the authorised Madly Sweetly stockists in Australia, carrying a curated selection of the collection online with Australia wide delivery and free express shipping on orders over $180. Browse the full Madly Sweetly collection to discover current season arrivals in shirts, tops, blazers, jackets and pants, explore the sale for reduced price Madly Sweetly pieces, and check new arrivals as fresh colourful additions land regularly. Sizes 8 to 22 are available across the range with detailed fit notes on every product page.

      Book a FREE Styling Consult

      Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.

      Meet Your Stylist

      Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.

      Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.

      Frequently Asked Questions

      Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.

      • Free Express Shipping on all orders over $180
      • Express Delivery: 2–4 business days after dispatch
      • Standard Delivery: 4–8 business days after dispatch

      We also ship internationally. International rates and times are calculated at checkout.

      Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.

      • Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
      • Saturday: 10:00 AM – 4:00 PM
      • Sunday & Monday: Closed

      Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.

      Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.

      We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.

      We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.

      For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.

      Join via the email signup form at the bottom of any page or at checkout. VIP members receive:

      • 10% off every purchase, no minimum spend
      • Free Express Shipping on orders over $180
      • Early access to new collections and sales

      We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.

      We've been styling Australian women for over 20 years and we want your investment pieces to last.