27 products
Madly Sweetly: Relaxed Contemporary Wardrobe Essentials for the Busy Woman of Today
Madly Sweetly is a New Zealand label and the everyday lifestyle sister to Loobie’s Story, offering relaxed and contemporary fashion with an effortless mix-and-match style of wardrobe essentials for the busy woman of today. Each design is created with you in mind. Sometimes you want to be bright, colourful and feminine, and sometimes your outfit needs to be functional. Madly Sweetly makes it easy to be both.
Designed to Evolve Cohesively Each Season
The design process at Madly Sweetly is refined every season and evolves cohesively, so the shapes complement each other, the prints are light-hearted and fun, and the fabrics are beautiful to wear. The label touches on trends without being driven by them, building pieces with longevity that work for your lifestyle. Wear a shirt with pants today, add outerwear tomorrow, and match style across the whole collection.
Quick favourites at Lana Berg include the Madly Sweetly Double Up Shirt in Blush, a printed ramie shirt with a boxy silhouette and wide sleeves, and the Madly Sweetly Mixed Media Top with its soft cotton jersey front and contrasting poplin back. For a dress, the Madly Sweetly Mosaica Sundress is a relaxed printed cotton style with wide contrast straps and side pockets. The Madly Sweetly Contour Pant in Stone and Navy is a wide-leg style with an elasticated waist and adjustable ties, while the Madly Sweetly Cavalry Pant in Black offers a relaxed tapered fit with practical pockets. For outerwear, the Madly Sweetly Cavalry Jacket in Khaki and the longline Madly Sweetly Tactical Coat bring sporty tailoring and everyday ease.
Shop Madly Sweetly at Lana Berg Australia
Lana Berg is proud to be one of the trusted Madly Sweetly stockists in Australia, with free express shipping on orders over $180. Browse the full Madly Sweetly collection, visit the sale for reduced-price styles, or explore sister label Loobie’s Story. Join the VIP list with your email for 10% off every purchase, and make fashion fun again.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.