Madly Sweetly: Effortless New Zealand Fashion for the Busy Woman
Madly Sweetly is a sister brand to Loobie's Story, designed in New Zealand with the busy woman firmly in mind. Built on a philosophy of longevity and considered design, Madly Sweetly clothing is created to offer wardrobe essentials that work harder, last longer and build a collection a woman can return to season after season. Every piece is driven by the idea that great clothing should offer an effortless mix of feminine style, functional practicality and bright, colourful joy. The label focuses on trends that have staying power, designing pieces with longevity at their core so that each addition to your wardrobe feels like a genuine investment rather than a passing moment.
Wardrobe Essentials Designed to Mix, Match and Last
The Madly Sweetly collection is built for the woman who wants to mix and match style with ease, building a wardrobe that flows naturally from casual days to polished occasions without missing a beat. Each piece is designed with a contemporary yet relaxed aesthetic, combining functional details with feminine touches that give the collection its distinctive lifestyle appeal. The Madly Sweetly Cadence Blazer is a timeless wardrobe essential with a modern touch, featuring contrast herringbone tape detailing along the collar, sleeve panels and centre back seams, fully lined for comfort and structure across every season. It pairs perfectly with the Madly Sweetly Cadence Pant, a tailored yet relaxed tapered leg style with an elasticated back waist panel for flattering, flexible comfort from morning to close of day. For a breathable everyday option, the Madly Sweetly Duality Pant in Tencel, linen and cotton delivers soft structure, natural drape and all-day comfort with a straight leg silhouette and contrast piping for a refined contemporary look.
For layering, the Madly Sweetly Cavalry Jacket offers a modern bomber style with utility-inspired detailing and rib trim at the neckband, hem and cuffs, while the lightweight Madly Sweetly Veil Jacket is the go-to warm weather layer, cropped and airy with a centre front tie for adjustable styling over dresses and sleeveless tops. The Madly Sweetly Interval Shirt Dress blends classic shirt styling with modern detail through front and back yokes, stitched-down pockets and a tailed hem, a true wardrobe essential that transitions effortlessly from day to evening. For everyday tops, the Madly Sweetly Mixed Media Top combines soft cotton jersey with contrasting cotton poplin back and sleeves for a subtle play on texture, while the Madly Sweetly Outro Tee in 100% cotton features a custom placement print and an easy A-line shape with side splits for a wardrobe staple with a creative twist.
Shop Madly Sweetly at Lana Berg: Trusted Madly Sweetly Stockists Australia
Lana Berg is proud to be among the authorised Madly Sweetly stockists in Australia, bringing this beloved New Zealand label to women nationwide with online delivery across the country and free express shipping on all orders over $180. Madly Sweetly collections are available at independent boutiques and online stockists across Australia, and Lana Berg is proud to be one of the most trusted destinations to discover the full range. Browse the complete Madly Sweetly collection online today, explore current sale styles for reduced price pieces, and add your favourites to cart at checkout. New colourful arrivals land regularly, so check back often to discover the latest in bright, feminine clothing designed to make you feel confidently you.
Let customers speak for us
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Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.