Loobies Story

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      Loobie's Story: New Zealand Essentials with a Hint of the Exotic

      Loobie's Story is a collection that celebrates a love for life, colour, and individuality. Designed in New Zealand, Loobie's Story merges urban essentials with a hint of the exotic, creating timeless pieces that let you tell your own unique style story. From Brisbane to Perth, Australia, women are embracing this brand's distinctive designs that are both versatile and effortlessly chic.

      Essentials with a Hint of the Exotic

      From statement dresses to elegant outerwear and versatile bottoms, Loobie’s Story captures the effortless sophistication of New Zealand design with the vibrancy of faraway places. Each piece merging of urban essentials, and made for women who want a collection that lets them create looks full of colour, elegance, and confidence. Loobie's Story offers essentials with a hint of the exotic—it's a story about a love for life well lived.

      Shop Loobie's Story at Lana Berg

      Discover our curated range and sale of Loobie’s Story pieces at Lana Berg. From unique dresses to laid-back essentials, our collection is ready to help you tell your own unique and ever-changing story. Start shopping today and experience the New Zealand brand that celebrates a life well lived—with essentials designed to make every moment memorable.

      Frequently Asked Questions

      Absolutely, we proudly offer Australia-wide shipping to every state and territory. We ensure reliable delivery to all metro and regional areas, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are typically processed and dispatched within 1 business day via trusted national carriers (e.g., Australia Post, StarTrack).

      • Free Express Shipping applies automatically to all orders over $180.
      • Express Delivery: 2–4 business days (after dispatch).
      • Standard Delivery: 4–8 business days (after dispatch).

      We prioritise a perfect fit through detailed, transparent sizing resources. Every product page features a few key fit notes. These notes detail how the fabric sits (e.g., runs true-to-size, oversized, or has a specific stretch profile). Still unsure? Our in-house styling experts are available via Live Chat or email to provide personalised, body-type-specific sizing advice based on our deep product knowledge.

      We want you to love your purchase. If it’s not right, we aim for a hassle-free return process. We accept returns for a full refund or exchange on all full-price items, provided they are in original, unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.

      Joining our VIP list is the fastest way to maximise your shopping experience. As a valued VIP member, you instantly receive 10% off every purchase—no minimum spend required. Beyond daily savings, all VIP orders exceeding $180 automatically qualify for free express shipping at checkout. We also send exclusive offers and early access to new collection drops and major sales.

      We’ve been styling women for many many years. So, we know that you want your styling investment to last. To maintain the fabric integrity, colour, and shape of your garment, we strongly recommend a cold machine wash on a delicate cycle using mild, eco-friendly detergent. Avoid tumble drying; always air-dry in the shade. Always refer to the specific care label attached to your item for material-specific instructions.

      Book a FREE Styling Consult

      Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.