Loobie's Story: Wearable Art Inspired by Life and Travel
Founded in New Zealand, Loobies Story N.Z is an influential women's fashion label celebrated for its artistic vision and distinctive approach to style. Created with a passion for storytelling, the Loobie’s Story collection combines premium fabrics, vibrant prints, and thoughtful design to create pieces that feel both timeless and unique. Since launching its first collection, the brand has challenged traditional fashion norms by introducing colourful, bohemian-inspired designs that stand out from the crowd.
The Merging of Urban Essentials and Exotic Inspiration
At the heart of every Loobie’s Story collection is the merging of urban essentials with inspiration drawn from exotic destinations, cultures, and experiences. Each story is shaped by places visited, imagined, and lived, resulting in garments that capture a sense of adventure and individuality. From flowing dresses to sophisticated separates, every piece offers a subtle hint of global influence while remaining effortlessly wearable.
Designed for Modern Life
Known for custom-designed prints, fluid silhouettes, and luxurious natural fabrics, Loobie’s Story N.Z. creates fashion that celebrates femininity and confidence. The brand focuses on creating clothing that women will love for years to come, elevating everyday urban essentials into wearable art through exceptional craftsmanship and attention to detail. Available through premium boutiques across New Zealand and Australia, the brand continues to create collections that blend elegance, comfort, and versatility.
Explore the Loobies Story Collection
Whether you're refreshing your wardrobe or searching for a standout piece, the Loobie’s Story collection offers beautifully crafted styles for every occasion. Let’s make room for colour, creativity, and effortless sophistication with designs that tell a meaningful story and celebrate the beauty of everyday life.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.