Loobie's Story: Where Urban Essentials Meet the Exotic
Loobie's Story is a celebrated New Zealand label born from a love for life and a life well lived. Each and every collection from Loobie's Story has been inspired by a beautiful location that the brand has visited, aspires to visit, or imagines — a hint of the exotic woven into every piece. The brand draws inspiration from diverse cultures and their unique offerings, merging the magic of discovery with the kind of essential urban wardrobe pieces real women love to wear. This merging of urban essentials with unique exotic elements is what lets the Loobie's Story collection stand apart — each piece tells an ever changing story, allowing individuals to express their evolving life experiences and personal style.
Cotton, Sateen and Mesh — Crafted for Real Life
Every piece in the Loobie's Story collection is crafted with a love for beautiful fabric and thoughtful detail. From the intricate crochet cotton of the Mischa Blouse to the soft stretch sateen of the Gilded Lotus Dress and the Opaline Shirt Dress, every garment is designed to move with you. The Byzantium Mesh Dress in Indigo and the Casella Mesh Dress offer a flattering midi silhouette perfect for day to evening wear, while the Versailles Shirt in Evergreen brings signature contrast print detailing and refined femininity to any outfit. For relaxed, polished layering, the Garbo Blazer in soft cotton and spandex is a unique and versatile wardrobe essential. The La Bohème collection expands the story further, celebrating individuality and creativity through silk blends and linen in a colour palette spanning indigo, ecru and fuchsia.
Shop Loobie's Story at Lana Berg — Trusted Loobies Story Stockists Australia Wide
Lana Berg is proud to be one of the authorised Loobies Story stockists Australia wide, offering the full collection online with delivery to every state and territory. Visit the Loobie's Story collection to discover new arrivals and current season pieces, browse the sale for reduced price styles, and shop the full range of dresses to find your next Loobie's Story favourite. Premium independent boutiques across Australia also carry Loobie's Story, though current stockists can vary by state and stock availability — Lana Berg's online store lets you shop the full collection from anywhere in Australia and beyond.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.