Loobie's Story: Effortless Australian Fashion with a Love for Beautiful Fabric
Loobie's Story is a celebration of colour, creativity and the joy of getting dressed. An Australian women's fashion label beloved for its artisan detailing, thoughtful fabric choices and relaxed yet refined silhouettes, Loobie's Story has built a devoted following of women who appreciate clothing that feels as good as it looks. Every piece in the Loobie's Story collection is crafted with a love for beautiful fabric and thoughtful detail — from intricate crochet cotton and soft stretch sateen to lightweight viscose and silk blends that drape beautifully through every season.
Dresses, Blouses, Blazers and More — A Collection Designed for Real Life
The Loobie's Story collection at Lana Berg spans the full wardrobe, from relaxed daywear through to polished occasion dressing. From the intricate crochet cotton of the Mischa Blouse to the soft stretch sateen of the Gilded Lotus Dress and the Opaline Shirt Dress, every garment is designed to move with you. The Byzantium Mesh Dress in Indigo and the Casella Mesh Dress offer a flattering midi silhouette perfect for day-to-evening wear, while the Versailles Shirt in Evergreen brings signature contrast print detailing and refined femininity to any outfit.
The Loobie's Story Selene Midi Dress is a perennial favourite — a floaty midi with a chic V neckline, shaped front waist, back darts for a perfect fit, and charming ruching on the sleeves and neckband for a delicate touch of sophistication. For those who love an artisan blouse, the Loobie's Story Lanka Blouse is a floaty, feminine silhouette crafted from 100% viscose with flared sleeves, shirred shoulder detailing, and contrast elements including contrast sleeve panels, placket, ties, and neckline bind that add artisan character and elevate the blouse's refined aesthetic. The Loobie's Story Lanka Top partners beautifully with tailored pants or flowing skirts for an effortlessly versatile everyday look, while the Loobie's Story Garbo Blazer in soft cotton and spandex delivers a unique and versatile wardrobe essential for relaxed, polished layering.
Customer favourite, the Loobie's Story Blaire Pant has become one of the most talked-about pieces at Lana Berg. Customers love the light blue soft chambray colour, the flattering cut, the ankle length, and the fabric and drape — calling it the best wide-leg pant they have tried on for fit, cut, and drape. Browse the full pants collection to find the Blaire Pant alongside other Loobie's Story bottoms. The La Bohème collection expands the story further, celebrating individuality and creativity through silk blends and linen in a colour palette spanning indigo, ecru and fuchsia.
Shop Loobie's Story at Lana Berg — Trusted Loobie's Story Stockists Australia
Lana Berg is proud to be one of the authorised Loobie's Story stockists Australia-wide, offering the full collection online with free express shipping on orders over $180 and delivery to every state and territory. Browse the complete Loobie's Story collection online, discover new arrivals as they land each season, and explore sale styles for reduced-price options on selected pieces. Add your favourites to cart today and experience the artisan detail and effortless elegance that has made Loobie's Story one of Australia's most loved women's fashion labels.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.