M.A. Dainty
Shop M.A. Dainty Online
M.A.Dainty is a Melbourne label designed by Michelle Barry and named after her great-aunt, Maud Alice Dainty, a passionate and ever-changing woman who documented her travels and shopping adventures in daily journals, filling them with photographs of beautiful fabrics and unique finds from around the world. That same spirit of discovery and love of beautiful fabrics runs through every M.A.Dainty collection. The label focuses on wearable daywear using natural fibres, delivering standout quality in pieces that are adapting constantly to the ever-changing world of women's fashion. M.A.Dainty releases new products every month, responding to what women actually want in their wardrobe and staying true to the Dainty philosophy: loved by women, designed for real dressing.
The Box is home to the M.A.Dainty label and team, and from there the collection is sold through a passionate and carefully chosen network of authorised stockists across Australia, with Lana Berg proud to be one of them. We handle new M.A.Dainty arrivals every week and carry sizes 8 to 22, so the fit and styling advice below is based on what we actually see in the stock, not a generic size guide.
Some Fit Advice Before You Buy
M.A.Dainty sizing is not one-size-fits-all, the way some brands are. Here is what we actually tell customers who ask:
Knits run big. If you like things fitted, size down. If you want that relaxed, slightly swamped-on-purpose look the brand is known for, true to size is fine. The M.A.Dainty Rosa Knit Top in soft viscose is an exception, running true to size with a fitted, polished silhouette and 3/4 sleeves perfect for layering across seasons.
Silk and silk crepe pieces sit closer to true to size, but the beautiful fabrics have real drape and movement. They are aimed at women who want clothing that moves with them, not clings.
Denim and jogger styles feature a smooth stretch waistband, comfortable rather than snug. True to size, and one of our customers came back for a second pair of the same style just for that waistband.
Jackets and outerwear are oversized by design. That is the silhouette, not a mistake in the cut, so do not size down expecting a fitted blazer. See the M.A.Dainty Groovy Mesh Top for an example of the brand's signature approach to relaxed, wearable structure.
Still not sure which size to order? Jump on live chat or call us before you buy. We are handling this stock every week, so more often than not we can tell you how a specific product will fit before you order it.
Not Sure It Will Suit You? Ask Before You Buy, Not After
Karen has been dressing Melbourne women since 2003 and is trained in colour analysis. She answers fit and styling questions over live chat and phone every day. Tell her your size, what you are pairing it with, or send a photo of what is in your wardrobe already, and she will tell you honestly whether a piece will work before you order it. No appointment needed and no need to be local.
If you are Melbourne-based and would rather try things on in person, our South Melbourne store is open Tuesday to Friday, 10 am to 4:30 pm. For everyone else, live chat gets you the same expertise without the trip.
Circular by Maud Alice Dainty
We also stock Circular by Maud Alice Dainty as its own collection. Pre-loved and re-released pieces from past seasons, for any woman who wants in on the label without buying new. Circular by Maud Dainty brings together creativity, individuality and thoughtful design through playful textures, expressive detail and clothing made to be worn, re-worn and truly loved. The Circular by Maud Alice Dainty Trinkets Dress is a standout example of the collection, a named and loved product that carries the full M.A.Dainty signature into circular fashion.
Shipping and Returns
Free express shipping on orders over $180. Full-price returns within 7 days of delivery. Just get in touch and we will sort it.
Some of Your Important Questions Answered
Is Lana Berg an official M.A.Dainty stockist? Yes. We buy directly from the brand, so everything is current season and genuine, not grey-market.
Is it cheaper to buy M.A.Dainty direct from the brand instead? Pricing is set by M.A.Dainty, so it is the same no matter where you buy it. The difference is what you get around the purchase. Message us before you order and we will tell you honestly if a piece will fit and suit you, based on handling this stock every week. Buying direct, you are guessing alone.
Does M.A.Dainty run true to size? Depends on what you are buying. See the notes above. Short version: knits and jackets run big on purpose; silk and denim are closer to true to size.
Do you stock Circular by M.A.Dainty? Yes, as its own collection. Pre-loved and re-released pieces from past seasons, for anyone who wants in on the label without buying new.
Browse the full M.A.Dainty collection online today and discover clothing for women who love fashion that is as unique as they are. Long may Maud Dainty inspire women to wear something wonderful.
Let customers speak for us
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.