LulaSoul: Vibrant Prints and Effortless Style for Sun-Filled Days
LulaSoul is a celebrated Australian brand known for relaxed fashion that is perfect for holidays in the sun. The LulaSoul collection features breezy silhouettes, bold colours and elegant shapes designed for effortless warm-weather dressing. Inspired by coastal living, sun-drenched escapes and the freedom of easy movement, LulaSoul clothing is crafted from breathable natural fabrics including viscose, modal and cotton blends that feel beautiful against the skin and look equally stunning on the beach or in the city. LulaSoul clothing is designed for versatility in casual outings and dressier daytime occasions, making it a genuinely effortless addition to any wardrobe.
Vibrant Prints, Relaxed Silhouettes and Warm-Weather Wardrobe Essentials
From the vivid candy stripes of the LulaSoul Maasai Dress to the flowing elegance of the Lulasoul Parisio Kaftan in fuchsia, every Lulasoul piece is a celebration of colour, movement and joy. The Lulasoul Marquis Dress is a kaleidoscope of colour and comfort in a luxurious viscose-modal blend, designed for sunlit days and vibrant nights in equal measure. For those who love a coordinated look, the Lulasoul Carara Kaftan Shirt and Pant Set has been a customer favourite, praised for its soft feel, generous cut and effortless wearability. The LulaSoul Miraval Top in viscose modal satin features a soft floral placement print with matt gold braid trim and a button-through front, making it the natural choice for warm-weather dressing that moves seamlessly from a beach walk to a poolside lunch.
The LulaSoul collection also includes relaxed pants, including the LulaSoul Banderas Pants in lilac, the Sachiko Pant in ocean and the Venita Pant, alongside the Jimbaran Button Dress and the Jardine Midi for those who love a flowing, feminine silhouette in vibrant colours. The LulaLife sister collection sits alongside LulaSoul at Lana Berg, offering equally relaxed and effortless everyday pieces including the Lucciano Kaftan, the Tropicana Shirtmaker and the Tillie Shirt in navy and candy stripe colourways.
Available in sizes XS through to XXL and beyond, the lulasoul collection is designed for every woman who wants to dress with joy, comfort and a genuine love of colour.
Shop Lula Soul and Lula Life at Lana Berg: Trusted Australian Stockists
Lana Berg is proud to stock the full lulasoul and lula life collection online, with free express shipping on all orders over $180 and Australia-wide delivery. Browse the LulaSoul collection and the LulaLife collection online today, explore new arrivals as fresh lula soul styles land regularly, and shop the sale for reduced regular price styles while stock lasts. Check your size against the available XS to XXL range on every product page, and sign up to the Lana Berg VIP mailing list to receive 10% off every purchase. Add your favourite lulasoul or ruby yaya inspired colour story to cart today and bring a little sun-filled joy into your wardrobe.
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Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 18 and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.