LulaSoul: Relaxed Style for Sun-Filled Days
LulaSoul is known for relaxed fashion that is perfect for holidays in the sun. The Lula Soul collection features breezy silhouettes, bold colours, and elegant shapes designed for effortless style. Whether you are planning a beach getaway or updating your everyday wardrobe, these pieces combine comfort and style for warm-weather dressing.
Holiday-Ready Fashion You’ll Love
From cruise holidays to casual walks on the beach, Lula Soul clothing is made for carefree moments. Many styles are perfect for relaxing afternoons or sipping cocktails under a broad-brimmed hat. The collection includes a wide range of dresses, tops, and pants designed with vibrant prints and lightweight fabrics. Popular pieces include the Fiesta Midi Dress, the Maasai Shirt Dress, and the Byron Dress, which comes in both maxi and mini styles. Sizes typically range from S to 2XL, offering flattering fits for different body shapes.
New Lula Soul Styles in Stock
At Lana Berg, we regularly update our Lula Soul stock with new date arrivals and seasonal favourites. When an item runs low, it may show a low date stock notice, while best-selling styles often reach high demand quickly. If you find a piece you love, it is best to place your order before the stock runs low.
Easy Ordering and Returns
Shopping the Lula Soul collection is simple. When you place an order, the order total is reserved on your card as a pending transaction, but you are not charged yet. Once your order arrives, you have 4 days to try everything at home. With easy returns available, you can shop with confidence while finding your perfect Lula Soul style.
Let customers speak for us
Book a FREE Styling Consult
Book a FREE Styling Consult
Get a styling session with the Lana Berg team at no extra cost! All consults happen in our store.
Meet Your Stylist
Lana has been in fashion retail for over 30 years, starting at age 16. She has a sharp eye for pieces that balance current trends with timeless style.
Her color analysis skills mean she can match clothing to your skin tone and eye color, and her read on sizing gives you a reliable fit. She specializes in versatile, mix-and-match wardrobes built for real life — whether that's everyday wear, work, or holidays — so what you end up with is practical and put-together.
Frequently Asked Questions
Yes, Lana Berg ships Australia-wide to every state and territory, including Sydney, Brisbane, Perth, Adelaide, Hobart, and Darwin. Orders are dispatched within one business day via Australia Post or StarTrack.
- Free Express Shipping on all orders over $180
- Express Delivery: 2–4 business days after dispatch
- Standard Delivery: 4–8 business days after dispatch
We also ship internationally. International rates and times are calculated at checkout.
Yes. Lana Berg is a boutique at 346 Clarendon Street, South Melbourne VIC 3205, open Tuesday to Saturday. Visit us in person for complimentary styling with Lana and Karen, who have been dressing Melbourne women since 2003. Phone +61 3 9690 8702 to book a styling appointment.
- Tuesday to Friday: 10:00 AM – 4:30 PM (appointments available 4:30–5:30 PM)
- Saturday: 10:00 AM – 4:00 PM
- Sunday & Monday: Closed
Yes. Lana Berg is an authorised Australian stockist for every brand we carry, including Monari, Mela Purdie, Sacha Drake, M.A. Dainty, Curate by Trelise Cooper, Alembika, Johnny Was, Desigual, and 30+ others. All garments are sourced directly from the brand or their official Australian distributor, never grey-market or counterfeit.
Each product page includes fit notes from our team — how the fabric sits, whether the cut runs true to size, oversized, or fitted, and any stretch profile. We carry Australian, European, and Italian sizing across our brands, and conversion guidance is on every product page. For personal advice, contact our styling team via live chat or email — we can advise based on your measurements and the specific brand's cut.
We carry sizes 8 to 22 across the collection and specialise in flattering, well-cut pieces for every body type.
We accept returns for refund or exchange on all full-price items, provided they're in original unworn condition with tags attached. Return requests must be initiated within 7 days of delivery. Sale items are exchange-only.
For a comprehensive overview of eligibility, processes, and our commitment to quality, please review our full refund policy page.
Join via the email signup form at the bottom of any page or at checkout. VIP members receive:
- 10% off every purchase, no minimum spend
- Free Express Shipping on orders over $180
- Early access to new collections and sales
We recommend cold machine wash on a delicate cycle with a mild, eco-friendly detergent. Avoid tumble drying. Air-dry in the shade to preserve fabric integrity, colour, and shape. Some pieces (silk, wool, sequins) require dry cleaning. Always check the care label sewn into the garment first.
We've been styling Australian women for over 20 years and we want your investment pieces to last.